Madonna, 48, said: "I've made no secret of my love of fashion. Working with H&M was an exciting and new creative challenge. I'm happy with the results and look forward to wearing M by Madonna along with the rest of the world." The collection - described as "reflecting Madonna's timeless, unique and always glamorous style" - goes into stores in 28 countries, including the UK, next month. It includes lumber jackets, blazers, kimono dresses, handbags and sunglasses, mainly in white, black, khaki and grey.
A Madonna favourite is a stylish trenchcoat in cotton poplin and leather. Prices will range from £7.99 to £149.99. Madonna, who is also modelling the collection for H&M's advertising campaign, apparently displayed considerable talent as a designer. "Madonna has an impressive feel for fashion and trends," said Ms van den Bosch. "She was extraordinarily style conscious, passionate and involved in even the smallest details."
So far, the stuff looks pretty cool. It'll be interesting to see if regular folk take to these designs. They're a far cry from her halcion days of lace and jelly bracelets.
Estelle Scribbles at 1:34 PM
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